© 2012 Rose Muenker
Writers can get so wrapped up in their creative flow that they neglect a critical element of the writing process: identifying their readership. Knowing who your intended readers are gives you clarity. When identify your ideal readers, you understand their values, preferences, motivators, concerns and more. This knowledge guides your decisions about style, word selection and other important choices.
How to Identify Your Ideal Readers
Your ideal readership is composed of the types of people you want to read your writing. Think about who would be enthralled by your novel, who would be helped by your how-to book or article, or who would be attracted to the products and services on your website. What are their hopes and fears? What are their problems, issues and concerns? What are they passionate about? What motivates them?
Although it is easier to see the relevance of these answers to educational and promotional writing, such as how-to books and website content, it also applies to fiction. For example, novelists choose the amount of explicit detail to include about crime scenes, romantic encounters and the like based on their ideal readership’s interests, preferences and sensitivities.
The Benefits of Identifying Your Ideal Readers
Identifying your ideal readers results in several big benefits. First of all, you capture the keen interest of the people you most want to read your writing. Because you know who they are, you are able to write as if you are telling your story or message directly to them. The result? Readers become engaged with your story or message because they can relate to it. They become eager to continue reading and to tell their friends about what they read. You gain a loyal reader and a promoter.
Another benefit is clarity. Your writing process becomes more fluid. You are able to make your choices about style, tone, degree of detail and similar key elements before you begin writing instead of in the midst of writing. And with that, your writing gains consistency.
Identifying your ideal readers also improves the quality of your writing. When you write for “any and all readers,” the writing tends to become bland, disjointed, disorganized, and inconsistent in tone and style. But when you write for your ideal reader, your writing flows smoothly and naturally, revealing your unique writer’s voice. That in itself is worth identifying your ideal readers.
Conclusion
When you identify your ideal readers – the people who you want to read your story or message – you gain several huge benefits, among them engaged readers, clarity, consistency and improved writing quality.
