Resources

• THE 5 STEPS THAT TURN YOUR WEBSITE VISITORS
  INTO CASH!
  
  This interactive workshop will return to metro-Denver in September 2008.
  
  To receive notification when the next workshop is scheduled, send an email to success@GetGreatResults.com.
  
  What you will learn:
  • What your website is really telling visitors.
  • What your visitors really want from your product or service.
  • How to describe your product or service in a way that grabs visitors' attention.
  • How to guide website visitors to take action.
  
  
  
  
  

• Five Common Marketing Mistakes That Cost You Time and Money
  Use this article's checklist of questions to keep from making these mistakes with your marketing materials.
  
  
• Stay in Touch with SendOutCards
  Sending cards that express "thank you," "happy birthday," "congratulations," or "thinking of you" is a meaningful and powerful way to let your clients know they mean more to you than just dollars and cents.
  
  The SendOutCards online greeting card service provides an efficient, inexpensive and personalized way to say in touch with your clients. You can even send Starbucks and other gift cards in your greetings.
  
  
• Action Plan Marketing
  Offering numerous free resources and excellent books, this website speaks specifically to the needs of independent professionals.

• On Writing Well by William K. Zinsser
  Everyone who writes, including those writing marketing materials, benefits from studying this classic on writing non-fiction and keeping it handy as a reference.
  
  
• InfoGuru Marketing Manual by Robert Middleton
  Learn how to write effective content for your printed marketing materials and promotional articles, as well as website pages, ezines and email marketing.